Utah’s underage drinking ads successful, but funding raises questions for some employees

November 30, 2015

The television commercials, billboards and radio spots use humor — such as bobblehead dads and post-apocalyptic mutant spiders — to encourage parents to take a more active role in preventing underage drinking.

Yet, few Utahns may realize the clever statewide advertising campaigns are paid for with dollars from wine, beer and liquor sales.

And as Utah’s liquor revenue continues to grow at a record pace — so will the money going into theParentsEmpowered.org campaign.

For many Department of Alcoholic Beverage Control employees, however, there is a twinge of envy over the money and prestige the state has given ParentsEmpowered.org, while forcing recent budget cuts that have taken a toll on workers who have long complained of low pay.

Full article here.